All things Strategy

Business, finance, investing, life.

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I grew up

in the sleepy hills of Mid Sussex, England.  A keen chess player growing up, I played competitively for Sussex.  I started writing software at the age of 14 when I got my hands on a book about Basic.

By the time I got to college my interest in Mathematics had flourished and I decided to study it further at University.


Warwick Game Design

While at University I studied computer science alongside Mathematics.  I was part of the Warwick Game Design society building games in C++.

What I do

After graduating with a Masters in Mathematics I got a job as an insurance pricing analyst.  I honed my skills as an analyst and statistical forecaster.  A large part of the job involved writing scripts in SAS and VBA, and this was the part of the job I enjoyed the most.  This is what motivated me to switch to Software Development.

Web Development

I got a role as a web developer and started out building complex algorithms on the backend.



Over time I developed front-end knowledge, and gained experience in a variety of industries, from e-sports, finance and trading to e-commerce.  Then came the opportunity to start my own company, a micro hedge-fund operating out of Auckland.

There I was the CTO and responsible for the entire company's tech stack, architecture, hiring and management of the dev team.  I got more into dev-ops and learned AWS and CI/CD pipelines.  I was also on the board of directors and fulfilled many other roles within the business, it being a start-up, including financial, legal and regulatory requirements.

This experience gave me the confidence to step out and launch a new fund operated and run by myself as the CEO - Equivest New Zealand.  I decided not to raise equity for this venture as I wanted to retain control of the organisation.  So I used the proceeds from selling my stake in the previous company to seed-fund the new one, and got a job as a tech lead to supplement my income.

I was given the task of hiring a new dev team and bringing all software development in-house away from 3rd party vendors / agencies.  I'm now responsible for the architecture of the software, management of the team, and operations of the servers of a large nation-wide retailer in New Zealand.

Learn more.

See my skills and services page if you are interested in learning more about what I can do for you.